Story Money Impact: Funding Media for Social Change

by Tracey Friesen



Authored by Tracey Friesen, this book is a practical guide for media-makers, funders, and activists who share the common goal of creating an impact with their work.  Today, social-issues storytellers are sharpening their craft, while funders with finite resources focus on reach, and strategic innovators bring more robust impact evaluation tools.  Friesen illuminates the spark at the core of these three pursuits.

Structured around stories from the frontlines, this book reveals best practices in the fields of documentary, independent journalism and digital content. Practitioners and students of media, as well as those who may finance or employ it for social activism, will gain practical know-how and inspiration. 

  • Twenty-one stories from people behind such powerful works as CITIZENFOURThe Corporation, Virunga, Being Caribou, Age of Stupid, and Food Inc.

  • Six key story ingredients for creating compelling content.

  • Six possible money sources for financing your work.

  • Six impact outcome goals to further your reach.

  • Seven practical worksheets for your own projects.

Friesen provides the research, roadmap and tools for this transformative and exciting new space. An essential and compelling read.
— Chris McDonald, President, Hot Docs


POV Magazine: How to Build an Effective Social Impact Campaign, June 2016 
Vancouver Observer: A Resource for Funding Media, May 2016
SydneysBuzz: Film/Media and Social Change - Canada & Beyond, Dec 2016


BIL Conference, VIDEO of "The Transformative Power of Local Media". Feb 2016
Roundhouse Radio 98.3 Vancouver, AUDIO of book arrival, on 'Janice & Cory'.  March 2016
Hot Docs, VIDEO of Funding Media for Social Change workshop. Toronto, May 2016
Women in Film & TV Vancouver, Funding Media for Social Change.  March 2016. 
SFU Graduate Liberal Studies Symposium, Ideas, Media & Social Change.  June 2016
Monetizing Your Creativity Podcast, 'Writing Careers'.  Feb 2017.  
Monetizing Your Creativity Podcast, 'How to Get Your Doc Made'. Dec 2017


Reel West Magazine: Book Intro excerpt, July 2016
Reel West Magazine: Motivation Chapter excerpt, Sept 2016
Fledgling Fund Blog: Emotion Chapter excerpt, Aug 2016

Friesen deftly guides a meditation on the transformative influence that film can play in steering and affirming positive change in the world...
— Ross McMillan, President & CEO Tides Canada
Fresh, authentic, and experiential, this book is an asset to every filmmaker who wants to make media that matters.
— Patricia Aufderheide, Professor at American University and founder of the Center for Media & Social Impact
Her own credentials, being without question, are complimented by a stellar cast of contributors.
— Valerie Creighton, President and CEO, Canada Media Fund
By book’s end, filmmaker and funder alike will have a good sense of the conversations taking place around funding films for social change.
— Anne Watson, Vancouver Observer