Story Money Impact

Good Pitch brings together documentary filmmakers with foundations, NGOs, campaigners, philanthropists, policymakers, brands and media around leading social and environmental issues - to forge coalitions and campaigns that are good for all these partners, good for the films and good for society.  It was created by the DocSociety (formerly BritDoc) in the United Kingdom in 2008, and has since been to more than fifteen countries.

Story Money Impact is the Canadian producer of the Good Pitch program in Canada.



Over the six month program, selected filmmaking teams receive mentorship, exposure and professional development. This includes two intensive development workshops - an impact campaign lab after project selection and a pitch lab just before the live event. 

Meanwhile, over a three to four month period, the GPV team works with you completely gratis.  We do research and outreach that aligns with your impact strategy. We will collaborate with you to identify the best partners and advocates for your project from across civil society, here in Canada and beyond. Once identified, we will work hard to get them to attend the live event.   They can then see your pitch, meet you in person and pledge support in whatever way is possible for them. We’ve seen free flights from region specific airlines, screenings for provincial legislatures, individual donations, millennial ambassadors to online communities, sizable grants, pro-bono digital services, personal apologies to affected parties - and that’s just at one Good Pitch Vancouver!


Good Pitch Vancouver will select up to five Canadian social justice and environmental documentaries already in production in Canada, which have the potential to become significant tools for social change.  We welcome long form (60+ mins) documentary films of any style - personal, observational, investigative, essays, character driven, cinema verité...  

Films must have secured funding and be well underway (ideally in post production of final phase of shooting). Good Pitch Vancouver does not facilitate any production financing, instead we focus only on amplifying the reach of films once complete.


We can't promise to connect filmmakers to campaign funding. We can promise to work diligently to help develop your impact ideas, research the landscape, and connect you to a global community of like-minded filmmakers and therefore to a world of potential partners and advocates.

If money is secured, it will be directed toward your outreach and impact work only.  Again, we are not involved in raising funds for production or completion financing.


Filmmakers should demonstrate commitment to outreach goals and audience engagement ambitions, and have a high quality creative project to achieve those. Teams who are looking for partners and collaborators to make their documentaries truly influential - and not just commercially successful - are our target. We also are interested in films who have, or are willing to engage, an Impact Producer to support the successful delivery of your campaign. 


The application process is online. You will be asked to declare that the film is owned and controlled by Canadians. This means more than a film about Canadians or with just one Canadian on the crew!  We ask a series of project and crew questions, plus for a trailer or short key sequence.  

You must also record and upload a 2-minute video of yourself, telling us why you are driven to make this film and what you hope it achieves. The video can be very rough, even recorded on a cellphone in a single take. We simply want to meet you and hear what you've got to say. Easy! 

To finalise our selection, we enlist industry reviewers in our jury process who have experience in the field of using films for social impact. You will need to give consent for your project to be viewed by external parties.


Good Pitch holds events across the world and the program is customized for each territory. Good Pitch Vancouver accepts only films that are owned and controlled by Canadian parties. Here’s a quick cheat:  If your film is eligible for a CAVCO number (Canadian Audio-Visual Certification Office), then you’re good to apply!

Applying for Good Pitch is free as is participation in the six month program, however travel and accommodation costs are the responsibility of filmmakers. The director and producer (at a minimum) will be required to be in Vancouver twice, once for the Impact Lab Nov 1-3, 2019, and again for the Pitch Lab and Event Day Feb 28 - Mar 4, 2020. There are no fees to attend, but travel and accommodation costs are not covered, nor are you paid to be there.  Should our full fundraising goals be met, we may be in a position to help with some related travel costs, but please be ready to cover your own. 

If your project is selected we simply ask you to acknowledge our efforts by including 'with thanks to Good Pitch Vancouver' and logo in the closing credits.

Sue Biely, executive producer, Good Pitch Vancouver: “The groundswell that started with Good Pitch Vancouver 2018 is heartwarming. Ripple effects are still being felt all through the community. We are chuffed to keep growing this movement in Canada, modelling the notion that we can work together using documentary film as a tool to gather, learn and act to improve our societies.”

Nicholas de Pencier, co-director, Anthropocene: The Human Epoch: “We were honoured to be part of the first Canadian Good Pitch with Anthropocene. It was a wonderful opportunity for us to learn and strategize approaches to Impact Producing from people who pioneered the form, and continue to lead it as it evolves. It was also a rare and precious chance to gather with colleagues from the doc community and work closely and collaboratively together.”

Sadia Zaman, CEO Inspirit Foundation: "It’s very rare to see not-for-profits as well as other community based groups be part of the life of a documentary. These groups have expertise beyond sound bites. Good Pitch harnesses their commitment to have impact and to help documentaries reach hidden audiences. This is a win-win for everyone."

The Films

Good Pitch Vancouver 2018

Good Pitch Vancouver selects five Canadian environmental and social justice documentaries in production in Canada that have the potential to become significant social change campaigns. The issues are diverse and powerful, ranging from global issues to the deeply personal.

Mark and Bibop in Davos.jpg


With Corporate Social Responsibility programs and Shared Value initiatives, corporations now proclaim they are more caring and conscientious.  Has the psychopath just become more charming?



At the intersection of art and science, Anthropocene: The Human Epoch witnesses, in an experiential sense, a critical moment in geological history – delivering a provocative and unforgettable account of our species’ breadth and impact.



Alarmed by the rising number of women in prison worldwide, three filmmakers ask a group of women in prison to imagine a radically different kind of society that supports and nurtures – instead of punishing – the most vulnerable among us.



For the past twelve years the Klabona Keepers have blockaded roads, shut down camps, and created such immense public pressure that not one, but two massive mining companies have pulled their mining operations from the region.  This is the story of a community protecting their land.



The Dengs and their personal journey expose the vulnerability to mental illness that the act of immigration creates.  Their negotiations with their relationship, different cultures, grief and family penetrate to the heart of the immigrant experience.


The Impact Lab

The five films selected for the Good Pitch Vancouver 2018 program participated in the Impact Lab to develop a customized strategy for their films, influenced by the issue they are covering. Using tried and true methods developed by the Doc Society, the participants were encouraged to think beyond traditional funding and distribution models. The focus was on how to get the film out to communities who need to see it, and how to create alliances to connect to changemakers that are relevant to the content of the film.


After the Impact Lab


During and after the Impact Lab, each film team creates clear and concrete impact goals that organically arise from their film.  Good Pitch Vancouver helps each film team build a succinct two page package to go out to potential partners with a strategy that ranges from short to long term goals, from local to global impact all tailored to the scope of the film.


Equally important is figuring out who those potential partners are. By reading literature and reports from issue experts, trawling current news and tailored searches, and exploring networks, the Good Pitch Vancouver outreach team generates thousands of possible partners that are all highly aligned to at least one film.


The Outreach team at Good Pitch contacts all of these varied individuals and organizations - NGOs, foundations, academics, journalists, corporations, philanthropists, government agencies - and tells them of the unique opportunity to meet other stakeholders in their issues-ecosystem, and how they can help by attending Good Pitch and pledging their support to a film and its cause.


Pitch Lab

The film teams meet again after months of strategizing, research and outreach to develop their pitches for the event. The invited partners are revealed to the film teams, and each team presenting several drafts of their pitches. Collectively the filmmakers discuss and give feedback to each other on their messaging, potential miscommunication, and effect, writing furiously until they have a polished and clear message that can change the world.


Event Day

On the day of Good Pitch, the filmmakers present their pitch one by one. After their presentation, a round-table of potential partners each makes a pledge to the filmmakers based on the resources and ability of their organization. The foundation for a campaign is laid.



At the Table

At each filmmaking team’s table is seated a strategically chosen group of potential partners, contacted by the Good Pitch outreach team because of the work they are already doing in the issues environment the film is set in. The potential partners are from all different sectors of civil society. The moderator directs a discussion to build a coalition of partners that will offer support and funding to magnify the impact of each documentary project. An academic may pledge to provide their research to the film team, an NGO may pledge to distribute that research to their network, or a political staffer may pledge to schedule a meeting with higher levels of government.

In the Audience

Good Pitch is an invitation-only event. Every attendee has been researched and personally contacted by the outreach team to create a high-level event at the intersection of industry and philanthropy, private and public, and corporate to grassroots. 200 potential new partners also have the opportunity to contribute from the floor and bring something unique to each project, including experts, educators, campaigners, non-profits, philanthropists, government… and more.



The inaugural Good Pitch Vancouver took 5 films and invited 205 representatives from 136 different organizations across Canada, the US, and Europe. On November 7th, 2018 more than 239 pledges and partnerships were ignited with the aim of enriching the lives of individuals, transforming communities and tackling some of the most urgent issues today.

More than $151,400 was raised for the impact campaigns.

Since 2008, over 400 film teams have pitched at Good Pitch.  During that time, more than 3200 organisations from across civil society have attended a flagship Good Pitch event to learn about the films and to think about how they could partner with those projects. 94% of attendees recommend participating in a Good Pitch. In eight years, over 1600 extraordinary strategic partnerships have been brokered at flagship Good Pitch live events, connecting filmmakers directly with new partners from the NGO, governmental, foundation, and philanthropic sectors.


2018 Annual Report

Thank you to our funders and partners for supporting Good Pitch Vancouver 2018.