Good Pitch brings together documentary filmmakers with foundations, NGOs, campaigners, philanthropists, policymakers, brands and media around leading social and environmental issues - to forge coalitions and campaigns that are good for all these partners, good for the films and good for society.  It was created by the DocSociety (formerly BritDoc) in the United Kingdom in 2008, and has since been to more than fifteen countries.

Story Money Impact entered into an agreement with DocSociety to launch and deliver the Good Pitch program in Canada. This happened under the Executive Producer, Sue Biely, who raised the financing, hired the team (including Outreach Director Anthony Swan), and oversaw the six month program.



The five films selected for the Good Pitch Vancouver 2018 program participated in the Impact Lab to develop a customized strategy for their films, influenced by the issue they are covering. Using tried and true methods developed by the Doc Society, the participants were encouraged to think beyond traditional funding and distribution models. The focus was on how to get the film out to communities who need to see it, and how to create alliances to connect to changemakers that are relevant to the content of the film.

During documentary production, uncertainties abound, but Good Pitch gives an unequivocal vote of confidence and access to an unimaginable support network. Good Pitch is a remarkable gift for any documentary.


The five teams presented several drafts of their pitches over two days. Focused collective discussion and feedback was given on messaging, potential miscommunication, and effect. Notes on the film teaser or trailer were also shared. The outreach director revealed some of the partners sitting at the roundtable for the film’s presentation, informing them on who they might wish to address directly with their pitch.  The lab wrapped up with each team having a polished pitch for event day.

Being part of a supportive group to work on our pitches, hone our ideas, allowed us to fall in love with each other’s projects. I think the process makes us all more generous people, and we need that in these times.


Good Pitch Vancouver introduced Canadian filmmakers and organizations to the deepening network of change makers in the global Good Pitch network. The first Canadian edition of this program was a great success, welcoming 169 representatives from 136 national and international organizations. Over 105 pledges and partnerships were ignited with the aim of enriching the lives of individuals, transforming communities and tackling some of the most urgent issues our society is facing. Have a look at the photos of Good Pitch day to experience it!

I’ve been working in film internationally and domestically for 25 years and this is the most spectacular event I’ve ever attended.