Media for Social Change

Story Money Impact

Tracey Friesen, a 25+ year veteran of Vancouver's film industry, launched Story Money Impact in the summer of 2014.  

The initiative seeks to increase connections between those passionate about the power of art for social change. Building on a growing base of knowledge on alternative finance in the social issues media sector, the goal is to establish a sustainable support structure. Bringing together storytellers, investors and activists is not only beneficial for each of them, but for society as a whole. Given the right partnerships and resources, media can change hearts, minds, behaviours - and public policy. 



Funding Media for Social Change"  

"...a practical guide for media-makers, funders and activists who share the common goal of creating an impact with their work... Structured around stories from the frontlines, STORY MONEY IMPACT reveals best practices in the areas of documentary, digital content, independent journalism."  

ORDER from Routledge/ Focal Press

20% Discount Code:  FLR40

RELEASED March 2016

 sources of inspiration:

    order the book:

BIL conference Vancouver:






STORY MONEY IMPACT spreading its wings: 

BIL Conference, The Transformative Power of Local Media.  Vancouver, Feb 2016  (Video to the left.) 

Roundhouse Radio 98.3 Vancouver book launch on Storytellers.  April 2016. 

Hot Docs, Funding Media for Social Change.

Toronto, May 2016 (Vimeo link

Media That Matters Story Money Impact Conference

Hollyhock, Cortes Island, June 2016

Vancouver Observer book review A Resource for Funding Media.  May 2016. 

POV Magazine book review How to Build an Effective Social Impact Campaign.  June 2016 

Ideas, Media & Social Change, SFU Graduate Liberal Studies Symposium.  June 2016. 

Reel West Magazine, excerpt from book (intro).  

July 2016. 

Fledgling Fund Blog, excerpt from book.  Aug 2016. 

Participating at Reelworld's Media Impact Conference.  Oct 2016. 

Attending Good Pitch New York.  Nov 2016. 

Leading Whistler Film Festival's Doc Lab.  Dec 2016. 

Applications open until Oct 21. 

Filmmakers, creators, animators, journalists - they all have pressing needs.  

With better access to partners, resources and distribution opportunities, the reach of their stories will be amplified.  

Philanthropists, foundations, social investors, ethical brands - they too have needs.

By collaborating with mission-aligned artists & groups, the increased impact of their money will be measurable.  

Charitable organizations, NGOs, change-makers - of course they have needs as well.

With more compelling narrative tools and better strategies, the outcome of their campaigns will improve.  


Story Money Impact is about nurturing        collaborations between            artists, funders & activists.