Story Money Impact
 

ABOUT US

OUR ORIGIN STORY

In 2016, Tracey Friesen, an experienced producer with the National Film Board of Canada, wrote a book called Story Money Impact: Funding Social Media for Change, which explored better ways to support documentary films that tackle key social and environmental issues.

In 2019, with the book’s message still ringing clear in her ears, Tracey started a non-profit under the same name: Story Money Impact (SMI). Soon after, Tracey recruited her friend and collaborator, Sue Biely, to take up the baton and develop the initiative.

Since then, with many others joining along the way, SMI has grown into an organization that is maximizing the social impact of select Canadian documentary films and by doing so, is helping to create a more caring, just, and sustainable society.

 
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TEAM

 
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executive Director

Sue Biely is a trailblazer in Canadian independent media, designing and facilitating innovative initiatives to enable the sector to adapt to and utilize ever changing forces. With a history in content, policy, business models, conference design, workshop delivery, partnerships and campaigns -- Sue continually works to bring a diversity of voices and mediums to story telling for the common good. 

Sue has had the fortune to collaborate with many partners and clients which include: Telefilm Canada, REEL Canada, Canadian Media Producers Association, Creative BC, Canadian Broadcasting Corporation, National Film Board of Canada, City of Vancouver, BC Alliance for Arts & Culture, Canada Council, and many provincial agencies in the media-sphere.

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Impact DIRECTOR

As the Impact Director of Story Money Impact, Anthony Truong Swan works with social justice and environmental documentaries to develop partnerships across all sectors of civil society, helping to put relevant issues-based films on the front lines of creating social impact.

With a decade of experience organizing, executing, moderating and evaluating film screening events and panel discussions across Canada both virtually and in-person, Anthony brings agility and care developed in his time as Festival Director of REEL CANADA’s RCtv, Our Films in Our Schools and Welcome to Canada programmes.

 
 
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TECHNICAL DIRECTOR + IMPACT COORDINATOR

Brianna Girdler is an experienced non-profit administrator skilled in event management, communications and grant writing. She is the Technical Director at Story Money Impact, Program Manager at Reel Causes, and Associate Impact Producer on documentary Food For the Rest of Us.

finance director

With a deep history in both the charitable and private sectors including many years as the Finance Director for HOPE International Development Agency, Nancy Strong attempted to retire at the end of 2021 before stumbling upon SMI’s part-time posting describing a need for all of her skills! Curious and feeling the call to still be in service, she is now supporting the SMI vision with her sound experience in accounting, payroll, compliance, and auditing. Stepping into new ground with justice documentaries, Nancy is excited to be learning a lot of new things while sharing her own knowledge with the SMI team and all of the individuals that we mentor.

 

DEVELOPMENT LEAD

Caroline Manuel grew up on the East Coast of Canada where she spent her formative years listening to and spinning yarns on the traditional lands of the Mi’kmaq People in Halifax (K’jipuktuk), Nova Scotia. After living and working abroad in Asia and Europe Caroline finally put down roots in Vancouver where in recent years applied her development and communications skills with the Greater Vancouver Food Bank, Fresh Roots Urban Farm Society and on the board of PeerNet BC. She is thrilled to be working with Story Money Impact to support courageous documentary filmmakers. A working parent, Caroline is mother to a school aged daughter who enjoys watching documentary films (willingly but not always to the end) with her mum.

Impact Coordinator

Clare Clovechok is an emerging filmmaker and writer with a background in narrative and documentary short films. She grew up in Edmonton before moving to Toronto in 2016, where she completed a Bachelor of Film Production at Humber College. Upon returning home, she participated in Story Money Impact’s 2022 Pod Program. This experience broadened her understanding of the many roles film can play in community. She is inspired by the possibilities of building solidarity within and across communities in creating social change. She is honoured to now be supporting Story Money Impact’s impact campaign for No Visible Trauma and is looking forward to helping more Albertan films and communities achieve their impact goals.

 
 

Campaigns and mentoring lead

Tamo Campos is a filmmaker, community organizer, and extreme sports athlete. His films include The Klabona Keepers (2021), The Radicals (2018), A Last Stand For Lelu (2016), Northern Grease (2013) and over fifty shorts. Tamo embeds himself in the community wherever he goes, and is dedicated to combining social impact with his adventures in sport, activism, and filmmaking. His previous projects have had a strong outreach focus, collaborating with the land defenders within the films. He is also the cofounder of the nonprofit collective Beyond Boarding, a board member of Rediscovery International, and is currently working on a Master of Environmental Studies.

Impact Coordinator

Josli Rockafella has translated her film production, event coordination, and marketing design skills into impact producing. She has worked with Story Money Impact on various Canadian documentaries, facilitating screenings and producing impact campaigns, since 2020. She thrives on bringing films into communities and partnering with organizations to use the film as a tool to create meaningful change. Relationship building leads to unique events; thinking outside the box is not uncommon – for Josli, impact producing is a natural component of any documentary film that aims to affect not just individuals' lives, but systemic issues and social injustices. Josli has been working with Kalinga (Care), by Kent Donguines, since 2020 and has produced screenings, special events, and discussions, both in person and virtual, bringing together community members, large organizations, and diverse audiences to better understand the effects of migration on families in a Canadian context.

 
 

Pod Fellow

David Youn is a photographer and community builder based out of Calgary, Alberta. His passion for connecting with local artists has produced a magazine, podcast, art shows, and panel discussions to help promote creativity and public discourse. His goal is to get more people with diverse interests and beliefs to share their experiences, strengths, and hope!

Pod Fellow

Ian MacKichan combines his love for film with extensive business experience spanning startups to major organizations. Excited to contribute his marketing, fundraising, business analysis, and development skills to the POD as an impact producer, Ian values community-driven efforts for lasting change. He champions public-private partnerships, social enterprises, and conscious consumerism for social progress. Ian believes in the power of documentary films to initiate meaningful conversations among diverse groups, fostering collective action for social and environmental improvement.

 
 
 

PROGRAM COORDINATOR & COMMUNICATIONS SUPPORT

With nearly a decade of experience, Smiely Khurana is an expert in marketing, content creation, and media production. Collaborating with industry luminaries including top-tier film producers, directors, and publicists, Smiely has curated a portfolio of captivating content that resonates globally. With a deep passion for sustainability and social impact, Smiely founded the collective and podcast “The Sustainable Act” where she has collaborated with and reached audiences globally in diverse sectors, and has also previously led the provincial Reel Green initiative at Creative BC. Smiely aims to influence positive change through storytelling in her everyday work.

 
 

ONGOING CONTRIBUTORS

Ari Conrad Birch

David youn

IAN MacKICHAN

Sadaf Khajeh

Sonya Lee

val hoye

 
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BOARD OF
DIRECTORS

Tinu Mathur - SMI Board PresidentTinu is a multi-award winning passionate and visionary leader, applying creativity to all facets of business and life. He creates and believes in the efficacy of content. He has been the President, CEO and Chief Creative at VRX Studios for more than 15 years leading the hospitality industry in over 130 countries. VRX holds long term partnerships with multinationals including Expedia, Hyatt, Hilton, IHG, Fairmont, Shangri-La, Wyndham, Caesars Entertainment, etc. They have grown the business to include practices in wellness. Tinu’s career spans three+ decades with leadership in print media, content, marketing, tech, storytelling in a local and global environment. He’s worked with partners including the NBA, Segway, NTT DoCoMo, Getty, and Samsung. Socially conscious, he’s involved in community and international causes with the International Red Cross, Canadian Cancer Society and recently serving as Chair for the Burnaby Hospital Foundation. He is a speaker on the purpose of purpose in todays world. He simply loves the power of content.

Tinu Mathur - SMI Board President

Tinu is a multi-award winning passionate and visionary leader, applying creativity to all facets of business and life. He creates and believes in the efficacy of content. He has been the President, CEO and Chief Creative at VRX Studios for more than 15 years leading the hospitality industry in over 130 countries. VRX holds long term partnerships with multinationals including Expedia, Hyatt, Hilton, IHG, Fairmont, Shangri-La, Wyndham, Caesars Entertainment, etc. They have grown the business to include practices in wellness.

Tinu’s career spans three+ decades with leadership in print media, content, marketing, tech, storytelling in a local and global environment. He’s worked with partners including the NBA, Segway, NTT DoCoMo, Getty, and Samsung. Socially conscious, he’s involved in community and international causes with the International Red Cross, Canadian Cancer Society and recently serving as Chair for the Burnaby Hospital Foundation. He is a speaker on the purpose of purpose in todays world. He simply loves the power of content.

Mary Barroll - SMI Board Director

Mary Barroll is an online business executive and lawyer with a background in media, technology, and IP law. A former CBC television journalist and TV producer, in 2021 Mary was  appointed President of CharityVillage, Canada’s largest job board and career resource for charities and nonprofits in Canada. The appointment came after 8 years as General Counsel & VP Media Affairs at CharityVillage and after 6 years as President for sister company TalentEgg, Canada’s No.1, award-winning job board and online career resource for students, grads and early career professionals. In her law career, Barroll practiced business law with an emphasis on entertainment, technology, and intellectual property. Her clients included award-winning television, film and digital media  producers, broadcasters and distributors. Mary has won numerous national awards, including the CWC-Corus New Media Management Career Accelerator Fellowship and the Jeanne Sauve Professional Development Award sponsored by Canadian Heritage.

Tony Chung - SMI Board Director, Treasurer

Tony Chung (CPA, CGA) is the VP of Finance and Business Development for Great Pacific Media and is responsible for corporate and production finance, accounting and taxation. He’s been with Great Pacific Media since 2015. Tony obtained his CPA designation while working for Baker Tilly (formerly Wolrige Mahon), one of the largest independent accounting firms in Metro Vancouver. In addition to overseeing the finance team, Tony plays an important leadership role in Great Pacific Media’s operations and business development strategy.

 
John Dippong - SMI Board DirectorJohn has three decades of experience in film - from development and financing, to production, festivals and funding agencies. He recently retired from Telefilm Canada and started V Street Media, a company interested …

John Dippong - SMI Board Director, Secretary

John has three decades of experience in film - from development and financing, to production, festivals and funding agencies. He recently retired from Telefilm Canada and started V Street Media, a company interested in championing the chance-takers and outliers who have yet to be discovered, to create platform agnostic content and events about future-forward stories and ideas.

Annette Frymer - SMI Board DirectorAnnette is retired, having spent her career working as a lawyer and then executive producer in the film and television community. She lives in Ontario, though loves traveling as much and whenever possible. She also…

Annette Frymer - SMI Board Director

Annette is retired, having spent her career working as a lawyer and then executive producer in the film and television community. She lives in Ontario, though loves traveling as much and whenever possible. She also loves dogs a ton, photography (her husband is brilliant at it!) binge watching dramas, documentaries and working with SMI to hopefully make the world a better place

Raila Gutman - SMI Board Director

Raila is the Director of Member Development at the CMPA-BC where she supports BC independent producers. Working closely with members, Raila oversees professional development opportunities and international development. She also manages the event sponsorship portfolio and works with community partners on various committees to support industry-wide initiatives.

Raila was the inaugural Program Director for the Pacific Screenwriting Program (PSP), a non-profit organization co-founded by CMPA-BC, Netflix and Creative BC in 2018. The PSP provides support and career-advancement opportunities to BC-based film and television writers. Under Raila’s leadership, the PSP made meaningful strides in building and nurturing BC’s screenwriter community. Before the PSP, Raila served as Marketing Director at Corus Entertainment.

Baljit Sangra - SMI Board Director

Baljit Sangra is a Vancouver-based filmmaker whose films shine a light on underrepresented and marginalized voices and stories. She directed the NFB-produced feature documentary Because We Are Girls, exploring the impact of sexual abuse on a Punjabi family living in BC, which had its world premiere in 2019 at Hot Docs and was the Opening Gala film at Doxa Film Festival. Other broadcast documentaries include the award-winning Many Rivers Home, a personal story about seniors living in assisted care at the end of life; Have You Forgotten Me, which shines a light on North America’s oldest Sikh Temple; Warrior Boyz, examining the long-running gang scene unique to the Indo-Canadian enclave of BC’s Lower Mainland; and Hockey United following dreams of two South Asian hockey hopefuls. Baljit is president of Viva Mantra films Inc., Chair of DocBC/YT/NT, sits on the board of Hot Docs, and is a DGC director.

 
 

 PAST BOARD MEMBERS

AL ETMANSKI

ANDREA NEMTIN

ANDREA SEALE

BONNIE FOLEY-WONG

GAVE LINdO

JOEL SOLOMON

Laura Plant

Leonard Schein

Liz Shorten

loc dao

MARK BUSSE

Marsha Gutman

SHARON FARRISH

Sholeh Fabbri

Tracey Friesen

vishal hiralal

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CHARITABLE PURPOSES

 

To advance the education of Canadian independent documentary filmmakers by developing, organizing and delivering workshops, and seminars and presentation opportunities related to the distribution of documentary films.

To advance the public’s appreciation of the arts by organizing and delivering events to the public to showcase Canadian independent documentary films and by providing a forum for filmmakers to exhibit and present their films through participation in such events.